Previous Rockwell Blog Posts
Wednesday, January 25, 2012 9:38 AM
Brianna Cope wins the North Shore Surf Shop Pro Junior 4 Star!
We're starting a pool at Rockwell on how long until Brianna is on the world tour, though the pool probably should be how long until Brianna is a world champ, because this girl is UNSTOPPABLE. $10 to buy in. Another notch in the belt for Brianna this last week as she won the North Shore Surf Shop Junior Pro 4 Star. Watch your backs Steph, Coco, Alana and the gang. Brianna is coming for ya.
Posted by Danny
Tuesday, January 17, 2012 4:27 PM
The new 50mm2 Gunmetal Gray is now available!
They're here! The new 50mm2 Gunmetal Gray is in, and I'll be honest with you, it's my new favorite watch. Get yours here: http://store.rockwelltime.com/product/50mm2-gunmetal-gray-2nd-gen
Posted by Danny
Friday, January 13, 2012 10:22 AM
Rockwell at Rd. 2 of Supercross in Phoenix tomorrow!
Bring your empty Monster can for entry to the pits, and come by the Rockwell Rig and say hi! Supercross is in Phoenix this weekend, and it's gonna be good!
Posted by Danny
Wednesday, January 11, 2012 9:10 AM
Join Rockwell this weekend at X-Dance in SLC
Sundace is cool and everything, but we'll for sure be spending our weekend in Salt Lake at the Depot for this year's X-Dance, the ultimate in action-sports film festivals. Come check out some of the biggest and best vids from this year, plus a bunch you don't even know about, but should. It's gonna be a great time.
X-Dance runs this Thursday through Sunday. Get your tickets here: http://smithstix.com/events/item/root/xdanceactionsportsfilmfestival
Posted by Danny
Wednesday, December 28, 2011 12:21 PM
Come hang out with Rockwell at this weekend's fights
Come say hi to us this weekend at the fights in Odgen, UT! We'll be there supporting our guys and hanging out at the booth. Get your tickets!
Posted by Danny
Wednesday, December 28, 2011 12:21 PM
Brianna Cope slays at the Halewia International Open
If it seems like we blog about Brianna a lot, it's because we do. She just keeps winning! Brianna took the top spot again at the Halewia International Open. Yeewwww! Keep it up BC!
Posted by Danny
Friday, December 23, 2011 10:03 AM
Rockwell teamed up with Empire Attire at Breck for charity!
Rockwell and Empire Attire teamed up this last weekend at Breck to benefit the Dever homeless shelter. Check out the press release below:
http://www.empireattire.com/dew-tour-breckenridge
Posted by Danny
Monday, December 05, 2011 11:24 AM
Join Rockwell on Facebook for great contests and giveaways!
Come check us out on Facebook to stay up to date on all the latest Rockwell action, plus get a chance to win Rockwell watches, gear and/or gift certificates!
Click on the facebook icon at the top of the page or go to facebook.com/rockwelltime and become a fan!
Posted by Danny
Wednesday, November 23, 2011 2:14 PM
Rockwell's Russell Bobbitt named AMA Athlete of the Year
Congrats to Russell Bobbitt on being named AMA's Athlete of the Year!
Posted by Danny
Wednesday, November 02, 2011 2:54 PM
Put this at the top of your Christmas list
The next generation of Duel Times are in production, and they're gonna be sick. We've upgraded them to Swiss Movement, made a Phantom edition, and really made it a better watch all around. Go ahead and put this one at the top of your wish list.
Posted by Danny
Monday, October 24, 2011 8:59 AM
Rockwell Halloween Weekend
Rockwell has teamed up with Creative Marketing Group to throw the largest Halloween parties in Utah. Six unforgettable events, over 3 nights, at two Salt Lake City venues - One Nightclub and The Depot. Come hang out with Rockwell and Method Man at The Depot Halloween night. After your healthy dose of Wu Tang you can cruise over to the Mummied party at Lunactic Fringe. Tickets are available at Smithstix.com or you can just try to run past security really fast. You decide.
Posted by Derrik
Monday, October 24, 2011 8:58 AM
Rockwell's Clayton Underwood Self Edit
Check out the current video over on the right side of the page to see a self edit of our boy Clayton Underwood that he put together for us. So sick!
Posted by Danny
Monday, October 24, 2011 8:58 AM
Rider by Rockwell in action!
Have you heard about our Rider by Rockwell line yet? Rider is centered more around the function side of a watch, but that doesn't mean they still don't look good. Check out the series in our store. Pictured is the Iron Rider, a multi-function wrist computer. Digi compass and altimeter, plus all the standard and not-so-standard features you'd expect to find on a watch like this. So grab your Rockwell when you're headed out on the town, and your Rider by Rockwell when you're headed into the backcountry.
Posted by Danny
Tuesday, October 18, 2011 10:31 AM
Congrats Dew Cup and custom Rockwell watch winners!
Congrats to all the winners of the Summer Dew Tour Cup! The winners all got a sick custom 50 Squared watch.
The winners were:
Scotty Cranmer - BMX Park
Pierre-Luc Gagnon - Skate Vert
Jamie Bestwick - BMX Vert
Ryan Decenzo - Skate Park
Dennis Enarson - BMX Dirt
We almost kept these things to ourselves the were so sick... Enjoy guys! Now we just wait a couple months for the start of Winter Dew. We'll see you in Breckenridge in December!
Posted by Danny
Thursday, October 06, 2011 9:54 AM
Rockwell Will Be in Las Vegas Next Week, Will You?
We've got a very busy week in Vegas next week! Not only will we be at the Dew Tour Championships Thursday through Sunday at the Hard Rock Hotel and Casino, we've also got the Monster Energy Cup on Saturday at Sam Boyd Stadium, where the top pros in motocross will be competing for a chance at a million dollar prize purse. It's gonna get wild.
Not to mention, they released the layout of the track and it looks pretty gnar gnar...
Posted by Danny
Saturday, October 01, 2011 8:29 AM
Rockwell Now Available at The Edge in Sandy and Provo
We want to give a quick shoutout to The Edge, our newest dealer to carry our full line. You find them at 10450 S State in Salt Lake City, and at the Provo Towne Center in Provo. Swing on by and tell them you love Rockwell! (Maybe buy a watch too.)
Posted by Danny
Saturday, October 01, 2011 8:29 AM
Rockwell Mud-O-Cross went off!
If you spent last Saturday sitting around eating chips and cartoons, you really missed out. We won't say it was a Saturday misspent, but you could have been doing better things. The 1st ever Rockwell Mud-O-Cross went down at the Rockwell compound in Woods Cross, UT, and it was incredible. The course was challenging (congrats to Zach aka Turtle for taking the top spot), but it was doable and everyone was able to finish. The turnout was great, especially considering it was the first time this event was thrown. Shoot, we even had the Utah Jazz Dancers come out and get a little dirty with us. Bottom line: Don't miss this event next time.
Posted by Danny
Tuesday, September 20, 2011 2:58 PM
Rockwell at Motocross of Nations - France
We may not have been there personally (Salt Lake to France is a long drive in a semi, plus we're not very strong swimmers) but Rockwell definitely had a presence. That's KTM's Ken Roczen rocking the Phantom Commander Elite, and as always, the lovely Monster Energy Girls. Congrats to team USA!
Posted by Danny
Thursday, September 15, 2011 11:14 AM
Austin Hunsaker is rockin' Rockwell
We're proud to support Austin Hunsaker as he gets ready for the Arenacross season and on to his AMA Pro SX career!
Posted by Danny
Tuesday, September 06, 2011 1:16 PM
Rockwell's Brianna Cope Dominating. Again.
It seems like Brianna Cope can't be beat. At NSSA contest this past weekend at Lahina Maui she won both her divisons, Open and Explorer Womens. We're glad to be a part of Brianna's rise to surfer-girl stardom. Keep ripping Bri!
Posted by Danny
Tuesday, August 30, 2011 10:01 PM
Rockwell Mud-O-Cross
Come get really dirty with the Rockwell crew for the Rockwell Mud-O-Cross on Sept 24th right here at the Rockwell Compound. It's going to be a wild time. Check www.rockwellmudocross.com for event details and to sign up!
Posted by Danny
Monday, August 29, 2011 3:01 PM
Rider by Rockwell Watches Have Landed!
Rockwell's new digital and active line, Rider by Rockwell, has landed! We've got the goods here in the warehouse, and we're just getting everything inventoried in. Look for the new styles to be available here on the website in the next couple of days!
Posted by Danny
Friday, August 26, 2011 8:10 AM
Rockwell Welcomes Zac Nazzise to the Team!
Rockwell Time wants to welcome Zac Nazzise to the crew. This kid knows how to twist the throttle and has been putting in some good rides at a few of the Amateur Nationals this season. Welcome to the team Zac!
Posted by Casey
Wednesday, August 24, 2011 10:12 AM
Powder Mountain MX 2011
Powder Mountain MX 2011 turned out to be a great event once again. The Rockwell Team trio of Landen Powell, Cole Siebler, and Jeremy McGrath all put in great rides in the Pro classes. Jeremy again proved that he's the man to beat and scored several wins while Siebler chased him down in the second position for most of the weekend. Landen Powell was up front as well and showed that the local boy can run with the best. Not only was the MX action intense but also some of Rockwell's BMX athletes including local rider Josh Hult, were throwing down some insane tricks off the Rockwell semi. But most importantly, RIP DYLAN PERKINS. You will always be remembered.
Posted by Casey
Tuesday, August 23, 2011 8:10 AM
Rockwell Am Team Rider Luc Santos Featured in Moto Playground...
Rockwell's Am Team rider Luc Santos landed a spread in the latest edition of Moto Playground. Luc has been killing it at the races this season chalking up wins at most events including Powder Mountain this past weekend. This kid is a ripper!
Posted by Casey
Wednesday, August 17, 2011 8:10 AM
Gianpaolo Cheula Wins Tour of Utah's "Most Aggressive Rider" Jersey and a Sweet Rockwell Timepiece
GEOX-TMC rider Gianpaolo Cheula was named the "Most Aggressive Rider" in the Tour of Utah. With the race claimed as "America's Toughest Stage Race," winning any jersey is no easy feat. For his effort and hard work, Gianpaolo was rewarded with a custom Rockwell timepiece. For more on Gianpaolo's performance in the Tour of Utah, check out: Gianpaolo
PHOTO CREDIT: Brent Asay
Posted by Casey
Friday, August 12, 2011 7:09 AM
Rockwell's Jake Weimer Rockin' the Carter on Alli's "Setup"
Going into Unadilla this weekend, Jake is ready to get back at it after having a few weeks off. Currently sitting 9th in series points, Jake is looking to put in some solid finishes in these last few rounds as he tries to climb up the standings. Check out this cool vid of Jake giving an inside scoop on how he likes his factory Kawi 450. I'm not sure what's more fresh, the bike or the Murdered Out Carter on Jake's wrist. Check it out: Weimer Setup
Posted by Casey
Wednesday, August 10, 2011 1:03 AM
Rockwell Supportin' the Troops
Rockwell would like to thank all of our men and women in the military for their sacrifice and unparalleled bravery. Big props for all that you guys do!
Posted by Casey
Monday, August 08, 2011 1:03 AM
Rockwell's Brianna Cope Killing It In and Out of the Water!
Not only has Rockwell's Brianna Cope been kiiling it on the contest scene, but she just recently grabbed a spread in Free Surf Magazine. Check her out representing Hawaii by carrying the flag at the ISA World Surfing Championships in Peru. You want more...? How about winning the NSSA Surfer Stand Out Award! Brianna is the real deal.
Posted by Casey
Thursday, August 04, 2011 6:58 PM
Dew Tour Skate Street Course
Dew Tour has released the layout for the Portland, OR stop of Dew Tour next week. We're pumped!
Posted by Danny
Wednesday, July 13, 2011 1:03 AM
Longtime KTM Athletes Kurt Caselli and Mike Lafferty Rockin' their Rockwell Trophy Watches!
KTM was pleased to present these very customized Rockwell Rook timepieces to two of their longtime riders Kurt Caselli and Mike Lafferty. Both Rooks featured swiss automatic movment, saphire crystal, gold plating, and personalized case backs. The second photo is both riders with KTM President Jon-Erik Burleson who presented the awards to them.
Posted by Casey
Friday, July 08, 2011 1:03 AM
Rockwell Relay Ladies Pamperfest This Weekend!
Ladies - what a better way to spend a summer Saturday than cycling and getting pampered with your girlfriends? Enjoy a soothing massage, mini-manicure, chocolate fountain, or even some shopping (neat girl stuff!) at the relay exchange points as you travel through the beautiful back roads from Snowbasin Ski Resort to Provo. And yes, the pampering is FREE! Plus you'll get a great T-shirt (the kind you'll actually wear), finishers ring, window decal and other cool stuff. For more event info, check out: Pamperfest
Posted by Casey
Thursday, June 30, 2011 1:03 AM
Rockwell Rider Report: Lance Vincent
CB: Alright Lance, we're here in Lakewood, CO for Round 5 of the AMA Nationals and you just finished the second Lites moto. Probably your best ride so far this season as you started up front and battled with Sipes and Wilson for the first half of the moto. Tell us about the moto and why you had to pull off?
LV: Yeah, I got a good start. Me and Barcia came together on the start but we still managed to come out 1st and 3rd. Second place ended up falling and I moved into second. Then I stayed within 2nd and 3rd and Sipes and I were battling back and forth; we passed each other five to ten times. Dean got me once and then I passed him back. Then I think I was in 4th and it was right at the halfway mark and then, I don't know, my bike just kind of had a malfunction. The team will get it figured out and we'll be back for Redbud.
CB: Well speaking of bikes, you're probably on one of the best bikes in the pits, the Geico Honda. Tell me about the ride. It's got to feel good to be on such a solid team.
LV: Yeah for sure. I believe it's by far the best bike out there. I know I can do some serious damage with this bike. Me and my bike were finally clicking that moto and we're looking forward to Redbud.
CB: Well congrats again on a great ride and best of luck at Redbud.
LV: Thanks man.
Posted by Casey
Tuesday, June 28, 2011 1:03 AM
Rockwell's Ashley Fiolek Rockin' Her New Signature Watch!
Rockwell's Ashley Fiolek rockin' her "hot off the shelf" Fiolek signature watch. It's Ashley's take on our popular Mercedes and will be available on our online store shortly. Fiolek proceeded to put in some good rides this past weekend on the challenging Thunder Valley track in Lakewood, CO. With 2-2 moto scores, Ashley scored a solid second overall. Going into Redbud, Ashley not only carries the point lead in the WMX class, but she will also be steezin' out her new AF67 timepiece...
PHOTO CREDIT: Brown Dog Wilson
Posted by Casey
Wednesday, June 22, 2011 1:03 AM
Widowmaker Hill Climb This Weekend!
Some things shouldn't be climbed on a dirt bike. The 1,000 plus vertical Widowmaker is one of those things yet a select few have been able to top the beastly hill. Many will attemp this feat this weekend at round 2 of the Rockwell Professional Hillclimb Series in Croydon, Ut. Come check out the action, hang with the Rockwell crew, and watch some bad dudes pin it up an even badder hill climb. For more event info, check out: WidowMaker
Posted by Rockwell Crew
Wednesday, June 15, 2011 1:03 AM
Kevin Windham Rockin' the Murdered CF
Rockwell's Kevin Windham giving the fans an inside look into his #14 Factory Honda 450 while rockin' the new Murdered Out CF. Check out the vid at: Windham Setup
Posted by Casey
Tuesday, June 14, 2011 1:03 AM
Rockwell's Max Simmons Filming for Elevate 2
Rockwell's Hill Climb Team rider Max Simmons is busy filming for the upcoming film Elevate 2. Check this pic of him jumping a buggy while a heli captures it all on film. To check out some footage of the first Elevate installment, head to: Elevate Teaser
Posted by Casey
Monday, June 13, 2011 1:03 AM
Help Rockwell's Destin Cantrell Get Into X!
Help our boy Destin Cantrell get into X Games Best Whip this summer.... check out this video, like it, and share it. The kid is amazing on a bike and is definitely becoming a force to be reckoned with! If nothing else, you'll see how to throw a fo fiddy completely sideways. Cantrell Best Whip
Posted by Casey
Thursday, June 09, 2011 1:03 AM
Rockwell's Brianna Cope Places 6th in the Junior Surfing Olympics
Rockwell's Brianna Cope grabbed a respectable 6th in the ISA World Games in Peru and made the Transworld Surf August 2011 issue with this pic... so sick! Congrats Brianna!
Posted by Casey
Tuesday, June 07, 2011 1:03 AM
Summer Is Finally Here!
What a better way to kick off summer than hitting the lake... and winning a Rockwell timepiece!
Check out more of the 2011 Hyperlite Meltdown: Meltdown
Posted by Johnny
Monday, June 06, 2011 1:03 AM
Rockwell's Simon Dumont Goes Big!!!
Rockwell's Simon Dumont slays a hacked up pipe, so sick! Check out the vid: Simon Dumont
Posted by Rockwell
Friday, June 03, 2011 1:03 AM
Rockwell Team Sponsor: EKEN Power Bands
Check out Rockwell's New Team Sponsor, EKEN Power Bands. We are stoked to have these guys on board and to be rockin' their bands. They are useful for any athlete so take a second and check out their stuff at: EKEN Power Bands
Posted by Casey
Thursday, June 02, 2011 1:03 AM
Rockwell Team Graphics Available at MagikSC.com
Official Rockwell SX Team graphics available at MagikSC.com. Customize your kit with your personal sponsors and choice of accent color. Check em' out: Rockwell Team Kits
Posted by Casey
Tuesday, May 31, 2011 1:03 AM
Rockwell's Jason Thomas Soldiers to a 5th at the Rock Run GNCC
F.A.R. Husqvarna/Rockwell Time's Jason Thomas put on a brave display of courage & determination this weekend,as he battled with the after-effects of a recent heavy crash,which left him with a dislocated collarbone,compressed vertebrae,& bruised kidney's.The tough Brit salvaged a 5th spot finish in the XC2 PRO-LITES Class on his F.A.R. Husqvarna TXC250F,at round five of this season's GNCC Series,the Rock Run,held in Patton,Pennsylvania. Thomas has a few weeks before the next round, giving him plenty of time to heal up and come back strong...
Posted by Casey
Thursday, May 26, 2011 1:03 AM
Mark Your Calendars for Powder Mountain MX
It's back, the 3rd annual Powder Mountain MX. Perhaps one of the coolest events of the year, the Pow Mow MX is an event you don't want to miss. August 20th is the date and Powder Mountain Ski Resort is the place.... be there! For more info, head to: Pow Mow MX
Posted by Casey
Tuesday, May 24, 2011 6:20 PM
Discount Tickets Available...
Don't miss your chance to grab some discount tickets for the WCFC "Last Man Standing" Lightweight Mixed Martial Arts Tournament, June 4th at The Rail Events Center. Come on down to the Rockwell Compound to get em' while they last...
Posted by Casey
Tuesday, May 24, 2011 8:39 AM
Rockwell Relay Deadline this Friday for Moab to St. George!
Registration closes for Rockwell Relay: Moab to St. George on May 27th. Grab three cycling buddies and get your team together for one of the best rides you'll EVER do! As fantastic as last year's event was, everything is bigger and better this year. We've got lots of riders: new and returning, men and ladies, young and old(er), and even a tandem team. The ride is the cake but there's lots of icing too: the sense of accomplishment, the camaraderie - not just with your teammates but the whole group, Aram's great Mexican food in Torrey, and your choice of a really good looking T-shirt. The cherry on top for those that finish the full route: a nice Finisher's ring and the right to purchase an elite Finisher's watch. Lots of bragging rights, after all.
Jump over to the website to view a clip from 2010's relay - the scenery is inspiring!
Posted by Casey
Monday, May 23, 2011 2:39 PM
Rockwell's Ricky Renner Battling at Hangtown...
PHOTO CREDIT: Brown Dog Wilson
Posted by Casey & Taylor
Thursday, May 19, 2011 11:48 AM
It's Time for the Outdoors...
If this upcoming Outdoor season is half as good as the Supercross season was, we're all in for a treat...
Posted by Casey
Friday, May 13, 2011 8:18 AM
Rockin' in Vegas...
Monster girls rockin' Rockwell and our boy, Lando, checking out lines on the gnarly Vegas track. After transferring directly to the main, Landen put in a solid ride in the Lites West Main. Rockwell put in a good showing in Vegas both on and off the track...
PHOTO CREDIT: Brown Dog Wilson
Posted by Casey
Wednesday, May 11, 2011 9:27 AM
Rockwell's Broc Tickle and Justin Barcia Take Home Championships In Vegas
That's a wrap! Supercross is done and the action in Vegas definitely did not disappoint. Rockwell's Broc Tickle and Justin Barcia both captured #1 plates with Tickle taking the Lites West Championship and Barcia securing the Lites East Championship. This will give both riders some great confidence as the two prepare to duke it out at Hangtown, less than two weeks away. Rockwell Team rider, Landen Powell, also put in a good ride in Vegas and qualified for the Lites West Main. Lance Vincent, another Rockwell rider, finished the night with a 7th in the Lites East Main and a respectable 8th in the Lites East West Shootout. All in all, it was a good weekend for the Rockwell crew and we're counting down the days until next year...
PHOTO CREDIT: Steve Giberson - Vital MX
Posted by Casey
Monday, May 02, 2011 12:07 PM
Rockwell Rockin' at SLC SX
Rockwell was in full force this past weekend at our hometown Supercross at Rice Eccles stadium. The crowds were huge and the racing was intense. Team rider Landen Powell had a great night and transferred directly to the Lites main straight out of his heat. Props to Landen and Gus! No time to rest as we're off to Vegas baby...
Posted by Casey
Wednesday, April 27, 2011 4:52 PM
Rockwell SX Party and Autograph Signing at Volt
Come check out some of the Rockwell Supercross athletes at Volt, an authorized Rockwell dealer located in Fashion Place mall, this Friday from 5-9 PM. Rockwell SX athletes will be there signing autographs from 6:30-7:30, don't miss it! Also look for great deals on Volt's latest inventory, live music by DJ Moscow and the full line of Rockwell's newest watches!
Posted by Casey
Thursday, April 21, 2011 11:30 AM
Rockwell's Jeremy McGrath Races His Pro 2 Truck To 2nd In Surpise, AZ
Rockwell Pro 2 driver, Jeremy McGrath, finished a respectable 2nd this past weekend as the Lucas Oil Offroad Racing Series stopped in Surprise, AZ for rounds 3 and 4. 2 wheels or 4, McGrath slays it anytime he's on the track....
Posted by Casey
Wednesday, April 20, 2011 8:56 AM
Rockwell's Cole Seely Tops the Podium in Seattle and Russell Bobbitt Wins Rad Dad Enduro
Rockwell athletes Cole Seely and Russell Bobbitt both took home wins this past weekend. Seely put in an impressive ride at round 15 of the Monster Energy AMA Supercross series in Seattle, Washington. After grabbing the win in his heat race, Cole threw down some fast laps in the main and took the Lites win. This was Cole's second win of the season and he currently sits 4th in points. Also worth noting, fellow Rockwell athlete Broc Tickle took a 3rd in Seattle and will be coming into the SLC SX with the Lites points lead. Russell Bobbit also stood on the top spot of the podium as he won the Rad Dad National Enduro this past weekend in Tennessee. Bobbitt, the current Enduro points leader, heads into round 5 with a 13 point advantage.
PHOTO CREDIT: Garth Milan (Lites podium)
Posted by Casey
Wednesday, December 31, 1969 4:00 PM
50 Cent at 2011 Dew Tour Championship
We'll be in Las Vegas next month for the Dew Tour Championships. Come check out skateboard street finals followed by a concert Friday night October 14th with our boy fiddy cent (or 50 Cent if you're not an original gangster.) The Rockwell Crew will be rocking out with 50 Cent at The Joint in the Hard Rock Hotel & Casino. Snag your tix on tickermaster and come hold it down with us!
Posted by Skippy
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