{"title":"Big Face Black Friday","description":"\u003cp\u003eGo big this Black Friday with 55% off eligible 50mm² watches—now $180–$207 —regularly $400–$460. A bold square face and unmistakable Rockwell style make this a gift that stands out.\u003c\/p\u003e","products":[{"product_id":"no-retreat-50mm2","title":"50mm2 No Retreat Edition (Black) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a world dominated by circles, the 50mm2 takes its stand with unapologetic angles. This timepiece is crafted for the bold, tailored for the adventurous, and engineered for those who see life as a thrilling journey of sharp turns and unexpected edges. Designed for those who defy convention, it’s a watch for trailblazers who live beyond the curve.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its assertive 50mm case width, the 50mm2 makes an undeniable statement. It redefines watch geometry for men who reject the safety of soft edges and embrace the excitement of clean, sharp lines. This timepiece commands attention, dominating the wrist with its daring design.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBuilt from resilient stainless steel, the 50mm2 is as rugged and tenacious as its wearer. It doesn’t bow, bend, or back down from life’s toughest challenges. Topped with a hardened mineral crystal, this watch shrugs off scratches and scrapes easily. Every element of this design screams strength, durability, and a spirit that cannot be ignored.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThanks to its 5 ATM water resistance, the 50mm2 stands strong through sudden rain, streams, and the sweat of victory. Whether you’re chasing thrills or conquering daily life, this watch ensures you’re ready for the wettest situations, living up to its promise of resilience.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt its core lies a Swiss-made Rhonda caliber movement—the pinnacle of accuracy and dependability. This quartz movement ensures that every passing second is a testament to flawless precision. Life’s twists and turns demand a timepiece that keeps pace, and the 50mm2 rises to the occasion with unwavering performance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhile its angular face exudes a stark, daring aesthetic, the 50mm2 nestles comfortably against your wrist. Featuring the Continuum™ Band, it offers a perfect balance of flexibility and resilience. The DuraFrame™ butterfly clasp ensures a secure, snug fit, delivering unmatched comfort. Whether you’re pushing limits or seizing opportunities, this watch remains steadfastly in place.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 is for those who command attention, boasting bold contrasts and sharp lines that draw gazes from every angle. It’s not for the faint of heart or those who shy away from making a statement. This timepiece is for the daring, those who embrace their individuality and lead with confidence.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 No Retreat Edition commands attention, starting with its striking square face. The clean geometry of this timepiece speaks of unwavering focus and determination. When that’s paired with the grayscale American flag emblazoned across the dial, you have a powerful symbol of grit and independence. This is wristwear for men who don’t waiver and never run. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted in imposing black metal, this supersized beauty is uncompromising and fit for those who forge new paths in the wild and square up for challenges in the concrete jungle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou won’t spot this angular masterpiece on the wrists of the uncertain or the hesitant. It’s engineered for individuals who thrive on standing out and relish being the square peg in a world of round holes. The 50mm2 signals leadership, risk-taking, and a relentless drive to achieve. Wherever you venture, this watch announces your presence as someone who faces challenges and obliterates them.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":38165830154,"sku":"FS-USA2","price":460.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2NoRetreatEditionBlack_Black_Front2023.png?v=1700863917"},{"product_id":"50mm2","title":"50mm2 Freedom Edition (Silver) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a sea of circles, the 50mm2 stands unapologetically angular. This watch is built for the bold, designed for the daring, and engineered for those who see life as a series of exciting edges and sharp turns. We created this watch for adventurers who live life outside the curve. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its commanding, oversized 50mm case width, the 50mm2 dominates the wristwear game and declares your presence. This is watch geometry reimagined, for renegades who never settle for soft corners. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEngineered from rugged stainless steel, this timepiece is as tough and hardy as you are: it doesn’t bend, break, or back down from any challenge. The hardened mineral crystal continues the theme of gritty resilience, shrugging off scratches and dings like you shrug off excuses. The entire watch is sturdy, unyielding, and impossible to ignore. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith 5 ATM water resistance, your 50mm2 stays sharp through rainstorms, rivers, and rivulets of sweat. Achieve your wettest wins and live your dampest dreams: the 50mm2 has you covered. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnderneath that striking exterior lies the heart of the analog warrior: a Swiss-made Rhonda caliber movement. This is the pinnacle of precision. Every smooth second that ticks away on this dependable quartz movement is a testament to perfect alignment. When you are navigating the sharp twists and turns of life’s adventures and obligations, every moment counts. Thanks to its solid engineering and top-notch mechanics, you can rely on the 50mm2 to keep up.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe angles of its face may be austere and sharp, but the 50mm2 will wrap around the curve of your wrist like it is a part of you. The Continuum™ Band in striking stainless steel silver easily flexes and moves with you. Pair that with our DuraFrame™ butterfly closure for an unshakeable, comfortable fit. No matter how fast you move or how hard you push, it doesn’t lose its edge or give up its hold. It’s built to move with you, not work against you. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 is not for the faint of heart or subtle in style. It’s a watch that demands attention, with sharp lines and bold contrasts that turn heads from every angle. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Freedom Edition 2nd Gen in Silver exudes pride and daring, unapologetically commanding attention with its striking design and full-color American flag dial. This watch is a tribute to the spirit of freedom and independence. Every second it marks ticks with the rhythm of liberty. The stars and stripes set against the polished silver case create a visual harmony. With every glance at the dial, the wearer and those around him are reminded of the ideals that have shaped a nation: freedom, resilience, and the unyielding desire to forge one’s own path. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou won’t find this super-sized beauty on the arm of the indecisive, the roundabout, or those afraid to square up when necessary. It’s for those who thrive on standing out, not fitting in–on being the square peg in the round hole. The 50mm2 is for men who know exactly what they want and won’t stop until they get it. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRun circles around the competition. Whatever your plans and wherever you go, this watch tells people you are a leader, a risk-taker, and an adventurer who never met a challenge he didn’t accept and then crush.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":43270062244063,"sku":"FS-USA3","price":425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2FreedomEditionSilver_Silver_Front2023.png?v=1700855852"},{"product_id":"50mm2-silver-silver","title":"50mm2 (Silver) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a watch case filled with predictable circles, the 50mm2 boldly makes its mark with sharp lines and a striking, angular design. This watch is for those who don't just go with the flow but carve their own path through life's sharp turns and bold challenges. Designed for the daring, it's the perfect companion for adventurers who live life outside the curve.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith a commanding 50mm case, the 50mm2 takes charge on your wrist. It doesn't just tell time—it announces your presence. This is a rethinking of watch geometry for those who don't settle for soft corners and prefer their designs to be bold and unrelenting.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade from rugged stainless steel, the 50mm2 is built to last. It stands up to the harshest conditions, refusing to bend or break. The hardened mineral crystal echoes this toughness, shrugging off scratches and dings as quickly as you dismiss hesitation. This watch exudes strength and resilience from the first glance and through every tick.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith 5 ATM water resistance, the 50mm2 is ready for any adventure. Whether you're caught in a downpour, crossing a river, or drenched in sweat from pushing your limits, this watch stays sharp and unfazed. Embrace every moment—wet or dry—because the 50mm2 has you covered.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBeneath the eye-catching exterior lies the precision of a Swiss-made Rhonda caliber movement. Every second is flawlessly executed: when life takes sharp twists and turns, you stay perfectly on time. The 50mm2 keeps pace with you thanks to its solid engineering and exceptional fidelity.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhile the face of the 50mm2 is commanding and angular, the watch comfortably molds to the curve of your wrist. The Continuum™ Band is flexible and moves with you, while the DuraFrame™ butterfly clasp secures the fit, keeping the watch steady and comfortable no matter where your journey takes you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its bold lines and striking contrasts, the 50mm2 is for men who don't mind standing out and catching attention—those who refuse to follow the crowd. This is a watch for guys who know exactly who they are and won't back down from any challenge.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 2nd Gen in Silver is a masterpiece of angles and lines. You can't contain this much style, power, and effortless sophistication in a basic circle. Polished silver covers the face, case, and bracelet, creating a canvas of clean geometry that lets the timepiece's unusual square face steal the show. Every gleaming silver angle reflects confidence, and every straight line echoes the precision of the watch's impressive, exacting mechanism. For men who see elegance in structure and power in simplicity, the Silver Edition shines. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou won't see the 50mm2 on someone unsure or unwilling to take a stand. It's a watch for the leaders, the risk-takers, the guys who thrive on standing apart. It's time to embrace your edge, square up to life's challenges, and let the 50mm2 be your partner on the journey.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, defy, and remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":38165838922,"sku":"FS-107","price":400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2Silver_SilverFront2023.png?v=1700857356"},{"product_id":"50mm2-gunsmoke","title":"50mm2 (Gunmetal) Watch","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAmidst the sea of circular watch designs, the 50mm2 stands boldly angular. This watch is for those who walk the path less traveled, for those who view life as a series of exciting intersections and daring turns. It's designed for adventurers who break free from the curve and embrace the edges.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith a commanding 50mm case, the 50mm2 grabs attention the moment you put it on. This is watchmaking re-imagined—created for those who reject soft, rounded shapes and seek the power of angular precision.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from durable stainless steel, the 50mm2 embodies toughness, shaking off any challenge that comes its way. The hardened mineral crystal mirrors that strength, shrugging off scratches and bumps the way you dismiss obstacles in your path. Every component of this watch is built to withstand pressure, never bending or yielding.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThanks to its 5 ATM water resistance, the 50mm2 remains almost impervious to rain, sweat, or any water-fueled adventure. Whether you're battling a storm or navigating a riverside trek, this watch stays as sharp as your focus, no matter the environment.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside this rugged exterior is a Swiss-made Rhonda caliber movement, offering the utmost in precision. Every second ticks away with perfect accuracy, ensuring that when you're charging through life's challenges, your watch is just as dependable as you are. The 50mm2's solid construction and impeccable mechanics keep you in sync with every moment.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDespite its bold, angular face, the 50mm2 fits the curve of your wrist with supple ease. The Continuum™ Band offers flexibility and comfort, while the DuraFrame™ butterfly closure ensures your fit stays secure, even in the most intense moments. You can count on this watch to move with you, not against you, providing an unshakeable, smooth fit.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRaw industrial power and sharp geometry meet in the 50mm2 Gunmetal Edition. With its bold, square shape and shiny, dark metallic finish, this watch is for men who live on the trigger's edge. The foreboding gunmetal gray of the case and bracelet gleam menacingly from your wrist. Every detail of this watch hits the mark, from its supersized face to the streamlined style and monotone hue. Whether you're suiting up for heated negotiations at work or taking aim at life's next great challenge, the Gunmetal Edition offers lethal style and masculine sophistication.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou'll find the 50mm2 on the wrists of men ready to square up to whatever life throws their way—those who know what they want and pursue it with unwavering determination. The 50mm2 is your weapon for victory in the fight against time. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE\u003cspan\u003e WARRANTY\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2_Gunmetal_Specs-01_7867a40a-5847-4484-a61c-b163536a942c_2048x2048.png?v=1643918357\" alt=\"50mm2 (Gunmetal) Watch\"\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":38166636170,"sku":"FS-110","price":399.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/50mm2GunmetalFront.png?v=1633047992"},{"product_id":"50mm2-gold-white","title":"50mm2 (Gold\/White) Watch","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a landscape of wrists covered in predictable circles, the 50mm2 unapologetically interrupts with its sharp edges and angular design. This watch is for those who view life as a series of bold decisions and daring moves. Designed for adventurers living outside the curve, the 50mm2 matches their adventuresome, fearless approach to life's twists and turns.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith a supersized 50mm case, the 50mm2 grabs attention and doesn't let go. It's not just a watch; it's a symbol of confidence, a declaration that you're ready for anything. This is timepiece geometry redefined, made for those seeking sharp lines, dramatic edges, and appreciative glances.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from rugged stainless steel, the 50mm2 is as tough as it looks. It resists bending, scratching, and any challenge your life throws at it. The hardened mineral crystal adds to its resilience, easily withstanding scrapes and impacts. Just like you, this watch doesn't back down.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith 5 ATM water resistance, the 50mm2 remains sharp through rainstorms, rivers, and revving it up at the gym. Whether you're facing wet conditions or conquering your toughest water challenges, this watch stays strong and dependable through it all.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside this rugged exterior lies a Swiss-made Rhonda caliber movement. Precision and reliability come together in every tick, ensuring you never miss a moment, no matter where your adventures take you. The 50mm2 keeps up with your bold, fast-paced life, offering spectacular accuracy and performance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2's angular face looks sharp, but its bracelet fits comfortably around your wrist, thanks to the flexible Continuum™ Band. Paired with the DuraFrame™ butterfly closure, the watch stays secure, providing a steady fit even in the most challenging situations. It moves with you, never against you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 Gold and White Edition is timeless elegance, where bold design meets refined luxury. This striking square timepiece combines the brilliance of gold with the crisp purity of a white face, creating a captivating visual contrast that's impossible to overlook. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe gold-tone case, bracelet, and accents exude opulence, framing that pristine, massive dial like a museum masterpiece. The clean lines and sophisticatedly simple design whisper of effortless luxury, a message amplified by the watch's unusual shape. From closing deals to raising a glass in celebration, this watch adds the ideal touch of polished confidence to your wrist. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 is a watch for those who refuse to blend in. With bold lines, sharp contrasts, and a powerful presence, it is for life's leaders, risk-takers, and adventurers. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE\u003cspan\u003e WARRANTY\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2_Gold_White_Specs-01_dcca54b3-fe7b-4126-8089-444fec04350b_2048x2048.png?v=1643918329\" alt=\"50mm2 (Gold\/White) Watch\"\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":38166640970,"sku":"FS-105","price":399.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/50mm2GoldWhiteFront.png?v=1633048903"},{"product_id":"50mm2-phantom-black","title":"50mm2 (Phantom Black) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a timepiece world filled with predictable curves, the 50mm2 makes an unapologetic statement with its sharp, angular design. Built for the bold and made for the daring, this timepiece is engineered for those who see life as a series of thrilling edges and sharp corners. It's a watch created for adventurers who thrive outside the norm, carving their own path through the angles and challenges of the world.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its bold 50mm case width, the 50mm2 isn't just a watch—it's a statement. It dominates the wristwear game with a commanding presence, standing out among the crowd and declaring who you are. This is watch geometry redefined, for those who don't shy away from strong lines and hard edges.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from robust stainless steel, the 50mm2 is as tough as it looks. It is almost impervious to bending, breaking, or backing down from whatever life throws at you. The hardened mineral crystal continues this theme of durability, easily brushing off scratches and impacts the way you brush off excuses. Tough, reliable, and ready for anything, this watch never compromises on strength.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith a 5 ATM water resistance, the 50mm2 can handle rainstorms, rivers, and your sweatiest workouts. Whether you're celebrating a victory in the rain or navigating through a mud-drenched challenge, this watch stays sharp, keeping you on track no matter the conditions.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the heart of this timepiece lies the Swiss-made Rhonda caliber movement. This is the pinnacle of precision—every tick, every second, flawlessly aligned. Every moment counts when you're maneuvering through life's twists and turns. The 50mm2 keeps pace with your boldest moves, offering reliability and top-tier mechanics no matter the journey.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhile the angular design of the 50mm2's face may be stark and commanding, it's built to conform to the curve of your wrist effortlessly. The Continuum™ Band is flexible and adapts to your every movement. With our DuraFrame™ butterfly clasp, you'll enjoy a secure, comfortable fit that stays in place no matter how fast or hard you push yourself and your watch.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 is not for the faint-hearted or those who prefer to blend in. It's a watch that demands attention, with bold, angular lines and contrasting details that make a statement from every angle.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShadow and steel. Danger and mystery. The 50mm2 2nd Gen in Phantom Black is where geometry and blacked-out perfection collide. Wrapped in rich, matte black from case to dial to bracelet, this watch could give lessons on minimalist design and maximum authority. It's aggressively sharp and unapologetically dark. This is stealth mode, perfected. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou won't see the 50mm2 on those who hesitate or blend into the background. It is the watch for the leaders, the risk-takers, and those who thrive on standing out. It's for men who know exactly what they want and take on every challenge with confidence and power. If you want to run circles around the competition, the 50mm2 is your tool for the job.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":38166644682,"sku":"FS-104","price":440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2Black_BlackFront2023.png?v=1700857464"},{"product_id":"50mm2-silver-black","title":"50mm2 (Silver\/Black) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a world of predictable spheres, the 50mm2 boldly defines its space with striking angles. This watch is a tribute to those who crave adventure, embrace daring choices, and thrive on life's sharp turns. Created for individuals who think outside the box, it's a statement piece for the unconventional.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith a supersized 50mm case width, the 50mm2 sets a new standard for wristwear. Its geometric form shuns the ordinary and celebrates sharp, audacious lines. This is wristwear reimagined for those who dare to stray from the beaten path.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eConstructed from durable stainless steel, the 50mm2 is as unyielding as its owner. It withstands the most demanding conditions, reflecting strength and tenacity. Its hardened mineral crystal resists the rigors of daily wear, brushing off abrasions like challenges faced and conquered. This is a watch that endures—and soars—with style and substance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEngineered with 5 ATM water resistance, the 50mm2 performs through storms, streams, and sweat. Whether you're braving the elements or enjoying life's wet and wild adventures, this watch remains your steadfast companion.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside, you'll find a Swiss-made Rhonda caliber movement—a marvel of precision engineering. Every tick of its quartz movement echoes dependability and fidelity, keeping you on time through life's bumps and turns. This watch isn't just a timekeeper; it's a tool for navigating the sharp twists of your journey.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDespite its bold angles, the 50mm2 sits effortlessly on your wrist. Its Continuum™ Band adapts to your movements, ensuring comfort and reliability. Paired with the DuraFrame™ butterfly clasp, it offers a secure fit that stays in place, no matter the pace of your adventures.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Silver and Black Edition of the 50mm2 delivers sharp precision alongside its sharp angles. The commanding square face and unapologetic lines speak to pure power. Other timepieces you wear–this one you wield. The brushed silver case houses a sleek black dial, with cool silver accents adding to the no-nonsense design. It's a perfect balance of statement-making power and sophisticated restraint, mirroring the strength and discipline of the man who owns it. Geometry never looked so good. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 isn't for the faint-hearted or the subtle. Its sharp contrasts and geometric elegance turn heads and start conversations. It's a declaration of individuality, a symbol of boldness in a world of conformity.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis watch belongs to those who refuse to blend in, the square pegs who stand out in a sea of round holes. The 50mm2 tells a story of leadership, risk-taking, and unrelenting pursuit of goals. Wherever life takes you, this timepiece announces your arrival as someone who doesn't just face challenges—but squares up to them with style.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":38166651338,"sku":"FS-102","price":400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2Silver_BlackFront2023.png?v=1700863356"},{"product_id":"50mm2-silver-white","title":"50mm2 (Silver\/White) Watch","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn a landscape ruled by soft curves, the 50mm2 carves its niche with daring angles and unflinching geometry. This watch is crafted for those who seek the thrill of the unprecedented and unexpected, men who see life as a series of daring choices and sharp turns. It’s made for renegades who live life with purpose and precision.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 dominates with a commanding 50mm case that redefines boldness on the wrist. Its geometric design challenges traditional watchmaking, presenting a fearless statement piece for those who embrace their individuality and forge their own path.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from robust stainless steel, the 50mm2 mirrors the unyielding spirit of its wearer. Its hardened mineral crystal face stands up to life’s wear and tear, maintaining clarity and resilience. We engineered this watch for those who thrive on overcoming obstacles and defying expectations.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWater-resistant up to 5 ATM, the 50mm2 is as reliable in a downpour as it is amid epic water-based adventure. This timepiece is an enduring companion in all environments, from sweat-drenched triumphs to impromptu swims.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt its heart lies the precision of a Swiss-made Rhonda caliber movement. Every tick of this quartz engine is a testament to meticulous craftsmanship and reliability. Whether navigating life’s twists or chasing big dreams, this watch ensures you never miss a moment.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDespite its stark, angular design, the 50mm2 offers unparalleled comfort. The Continuum™ Band adapts seamlessly to your wrist, while the DuraFrame™ butterfly clasp guarantees a secure yet flexible fit. It’s a watch that moves with you, no matter the pace of your journey.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis isn’t a watch for wallflowers. With its sharp edges and bold contrasts, the 50mm2 demands attention, turning heads and sparking conversations. It’s a daring choice for those who refuse to blend in.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStriking angles, straight lines, and a face as clean as fresh powder–this is the 50mm2 Silver and White edition. The square case in brushed silver exudes cool confidence. It frames a white dial that keeps things crisp, clean, and uncluttered. The supersized silver square leaves a lasting impression. It’s a masterclass in design, balancing edge and elegance, and suitable for any occasion. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 is for the square pegs who refuse to fit into round holes and those who think outside the box. It showcases determination, leadership, and a willingness to stand apart. Wherever your adventures lead, this timepiece declares your commitment to living boldly and authentically. It’s time to embrace your edge, square up to life’s challenges, and let the 50mm2 be your partner in adventure.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE\u003cspan\u003e WARRANTY\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2_Silver_White_Specs-01_59b841af-cb07-4fde-8c2b-ac194ca3af07_2048x2048.png?v=1643918453\" alt=\"50mm2 (Silver\/White) Watch\"\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":38166651658,"sku":"FS-101","price":399.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/50mm2SilverWhiteFront.png?v=1633046452"},{"product_id":"copy-of-50mm2-black-silver-watch","title":"50mm2 (Black\/Silver) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn an ocean of circles, the 50mm2 boldly swims against the tide with its sharp edges and angular design. This watch is for those who view life as a series of bold decisions and daring lines. Designed for adventurers who live life outside the curve, the 50mm2 is made to match their bold, fearless approach to life's twists and turns.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith a supersized 50mm case, the 50mm2 grabs attention and doesn't let go. It's not just a timepiece; it's a symbol of confidence, a declaration that you're ready for anything. This is timekeeping geometry redefined, made for those who seek sharp lines and unapologetic edges.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from rugged stainless steel, this watch is as tough as it looks. It laughs off collisions, scrapes, and any obstacle life throws at it. The hardened mineral crystal adds to its resilience, easily withstanding scratches and impacts. Just like you, this watch doesn't back down.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith 5 ATM water resistance, the 50mm2 remains sharp through rainstorms, rivers, or rivulets of sweat. Whether you're facing wet conditions or conquering your toughest water-based challenges, this watch stays strong and dependable.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside this rugged exterior lies a Swiss-made Rhonda caliber movement. Precision and reliability come together in every tick, ensuring you never miss a moment, no matter where your adventures take you. The 50mm2 keeps up with your bold, fast-paced life, offering spectacular accuracy and performance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2's angular face may look sharp, but its band fits comfortably around your wrist thanks to the flexible Continuum™ Band. Paired with the DuraFrame™ butterfly closure, the watch stays secure, providing a steady fit even in the most challenging situations. It moves with you, never against you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 2nd Gen in Black and Silver blends the mystery of deep black with the precision of polished silver. The combination of hues creates a study in stark contrasts and striking geometry, creating a visual tension that commands attention. The black metallic of the case and bracelet whisper of lethal power barely restrained, while the silver face adds cool sophistication. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you are pairing it with a sharp suit, rugged leather, or casual denim, this timepiece always looks like it belongs. The iconic shape sets you apart from the ordinary, no matter the setting. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a watch for those who refuse to blend in. It's not for the faint-hearted or those who hesitate. With bold lines, sharp contrasts, and a powerful presence, the 50mm2 is for life's leaders, risk-takers, and adventurers. It's worn by men who know exactly what they want and never stop until they get it.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44553668624607,"sku":"FS-108","price":440.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm2Black_SilverFront2023.png?v=1700864280"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/collections\/Holiday_website_banner_collection_big_face_black_friday.png?v=1792173960","url":"https:\/\/rockwelltime.com\/collections\/50mm2.oembed","provider":"Rockwell Time","version":"1.0","type":"link"}