{"title":"Apex Hour","description":"\u003cp\u003eYour time to stand out—for $149. Shop select Apex watches, regularly $380, for a bold new favorite or a gift they’ll love.\u003c\/p\u003e","products":[{"product_id":"apex-silver","title":"Apex (Silver) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect companion for your wettest adventures. Put in your kayak for some big water, take on a new break with epic waves, or rig up for a kiteboarding session. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer frozen and powdery H₂O adventures, this timepiece can take you to the summit of your favorite slopes. And should you take a spill on the way down, there is no need to worry about your timepiece. The hardened mineral crystal is tough enough to shake off any tumbles and come out unharmed. That's more than you might be able to say for your board or your face. But we believe scars make adventures even more epic, as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your awkward wipeout stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch made to withstand the most epic adventures, but we didn't sacrifice on style. Its behemoth 46mm face is impossible to miss or ignore. It's enough to make you stand out whether you are reveling, relaxing, or recovering in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex Silver Edition shows off its stainless steel construction with its silver dial, hands, and case. The band offsets all of this uncompromising silver beauty. If you choose genuine leather, it's an earthly element that grounds all that metal. That is offset by a stainless steel buckle, which adds a hint of traditional elegance to this handsome timepiece. If you prefer a more military-inspired look, choose one of the double-layered nylon bands, available in several colors. This material gives the watch a masculine, casual sensibility. Whatever strap you decide on, you'll make a strong statement with this watch's simple yet sophisticated dial.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once sleek and rugged, this timepiece should be worn by the top dog. Lions, Grizzly Bears, and Bald Eagles are all apex predators, meaning they have no natural predatory threats. With the Apex, there will be no threat to your style superiority and confident charisma. You'll be at the top of your game, the summit of durability, and the peak of style when you've got this elegantly tough, hard-wearing watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's reliable Miyota Japanese movement keeps precision time no matter what you put it through. There's no need to worry with this high-performance, durable movement. Protect your spirit of adventure, not your watch. This beauty of a movement can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of adventure and stylish practicality, the Apex has your back and your wrist. Built to conquer land, sea, and summit, this watch isn't just along for the ride; it leads the charge. With the Apex, you're wearing a reminder of adventure, courage, and the battles you've conquered. No matter where your next thrill awaits—whether riding waves, rock climbing, or rounding up friends for a night out —you'll have the perfect partner on your arm. Apex helps you rise to the summit of your life.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Silver_Specs_3ebf4b0b-914e-454b-a6cf-5867c35fde02.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04953-2.jpg?v=1671223846\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Tan Leather","offer_id":43853344899295,"sku":"AX-101-TL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Black Leather","offer_id":43853344833759,"sku":"AX-101-BL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":43853344866527,"sku":"AX-101-CL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43853344932063,"sku":"AX-101-BN","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43853344964831,"sku":"AX-101-GN","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexSilverTanLeatherFont.png?v=1671215315"},{"product_id":"apex-phantom-black","title":"Apex (Phantom Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex has 5 ATM water resistance. That means it's a perfect companion for your wettest adventures. Put in your kayak for some big water, take on a new break with epic waves, or rig up for a kiteboarding session. If you can handle it, the Apex watch can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water powdery and frozen, this timepiece can take you to the summit of your favorite slopes. And should you faceplant while hot dogging, no worries. Apex's hardened mineral crystal is tough enough to shake off any unfortunate trips to the depths of the powder, emerging unscathed. That's more than you might be able to say for your skis and knees. But we believe some of the best adventures leave scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your worst wipeout stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch that can easily withstand the most rugged adventures, but we didn't sacrifice on style. Its oversized 46mm face demands to be noticed and appreciated. It's enough to make you stand out even when relaxing or recovering in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex Phantom Black Edition is all smoldering, sexy mystery. The case, dial, and hands are all a deep black. You can even opt for a black band in genuine leather or double-layered nylon, completing the monochromatic look. If you prefer to break up all that black, we have several colors of leather and nylon straps available. Choosing a favorite is like picking your favorite climb—every summit has its thrill. But we are partial to pairing the gray nylon band with the Phantom Black Edition. With the unrelenting black of the watch, the effect is almost industrial and definitely unforgettable. Whatever strap you choose, you'll make a strong statement with this watch's streamlined, sophisticated dial.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once rough and sleek, this timepiece should be worn by the top dog. Great White sharks, Tigers, and Bald Eagles are all apex predators. They have no natural predatory threats. With the Apex timepiece on your arm, you'll feel there's no threat to your superb style and charismatic charm. You'll be at the top of your game, the peak of durability, and the summit of sophistication when you've got this elegantly rugged, hard-wearing watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's elegant Miyota Japanese movement keeps precision time without being precious—no need to baby this high-performance, durable movement. Spend your time creating adventures, not protecting your watch. This apex predator of a movement can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer sea, summit, and land, this watch isn't just along for the ride; it's leading the charge. With the Apex, you're wearing a reminder of thrilling adventures past and mind-blowing experiences yet to come. No matter where your next thrill awaits—diving cliffs, driving fast cars, or dining with dates—you'll have the perfect partner on your wrist, a symbol of everything you've conquered and all you are capable of. Apex helps you rise to life's highest peaks.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Phantom_Black_Specs.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04972-2.jpg?v=1671223836\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":43853355024607,"sku":"AX-102-BL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":43853355057375,"sku":"AX-102-CL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43853355090143,"sku":"AX-102-TL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43853355122911,"sku":"AX-102-BN","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43853355155679,"sku":"AX-102-GN","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexBlackBlackLeatherFront.png?v=1671044141"},{"product_id":"apex-silver-black","title":"Apex (Silver\/Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect partner for water-based adventures. Surfing, kayaking, distance swimming, or whatever your hydro-loving heart pleases–this watch is ready. If you can handle it, this timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water play to be in icy powder, this timepiece can take you to the summit of your favorite slopes. If you catch an edge on the way down the mountain, you don't need to worry about your Apex watch. The hardened mineral crystal is tough enough to shake off any tumbles and come out unharmed. That's more than you might be able to say for your board or your knees. After all, what's an epic adventure if you come out of it without a few scars? As long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your painful mishaps.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex analog sports watch can withstand the most epic adventures, but we didn't sacrifice on style. Its eye-catching 46mm case is hard to miss and even harder to ignore. With this handsome timepiece, you'll demand attention as you rage down the mountain or relax in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's Silver-Black Edition shows off its stainless steel construction, letting the silver shine on the case and dial. Then, we added contrasting black elements, including the hands, Rockwell logo, and numeral markers. You can customize this watch by adding the band of your choice. You can bring out the black details by adding a black band in either genuine leather or double-layered nylon. This watch looks pretty sweet with the warm-toned leather options, too. And if you can't decide? Snag an extra so you can change up your look as the mood strikes.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eBoth tough and sleek, this timepiece should be worn by the top dog. Lions, Tigers, and Bald Eagles are all apex predators, meaning they have no natural predatory threats. With the Apex wristwatch strapped onto your arm, you'll feel no threat to your style superiority. You'll be at the top of your game, the summit of durability, and the peak of effortless elegance when you've got this dashingly pared-down, hard-wearing watch along for the ride.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's enviable Miyota Japanese movement keeps precision time without being touchy. Never worry about babying this high-performance, durable movement. Spend your energy on fun and adventure, not on protecting your watch. This beast can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of style and adventure, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch isn't just along for the ride; it's leading the charge. With the Apex, you'll be wearing a symbol of grit, fearlessness, and the adventures you've conquered. No matter what your next thrill holds— carving powder, catching waves, or crossing the line with a new PR—you'll have the perfect partner on your wrist. Wear it with the pride of an apex predator.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Silver_Black_Specs.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04981-2.jpg?v=1671223856\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":43853357121759,"sku":"AX-103-BL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":43853357154527,"sku":"AX-103-CL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43853357187295,"sku":"AX-103-TL","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43853357220063,"sku":"AX-103-BN","price":320.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43853357252831,"sku":"AX-103-GN","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexSilverBlackBlackLeatherFont.png?v=1671044241"},{"product_id":"apex-black-silver","title":"Apex (Black\/Silver) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect companion for your wettest pursuits. This watch is ready for the surf, sand, sun, or something else. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you'd rather have your water frozen and powdery, this timepiece can take you to the summit of your favorite slopes. If you faceplant while shredding the gnar, you can worry about your body, not your watch. The hardened mineral crystal is strong enough to shake off any epic wipeouts, emerging unharmed. That's more than you might be able to say for your board and your dignity. The best adventures may come with a few scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your embarrassing slope stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch that can handle the most taxing adventures, but we didn't sacrifice on style. Its attention-grabbing 46mm face is hard to miss and even harder to ignore. It's enough to make you stand out wherever you wear it.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex Black-Silver Edition is all simple sophistication and cool masculinity. The case, hands, and details are black. Then, we added a silver dial for contrast and easy readability. The result? Cool perfection. For the band, it's dealer's choice, and all the options are a big deal. We offer multiple colors of genuine leather and double-layered nylon bands. If you want to bring out the silver of the face, consider the gray nylon. But you can't go wrong with any–or several–of the available options. They all look ruggedly elegant paired with Apex's substantial case and clean lines.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eBoth sophisticated and tough, this timepiece should be worn by the top dog. Great White Sharks, Burmese Pythons, and Bald Eagles are all apex predators, meaning they have no natural predatory threats. With Apex on your arm, nothing can threaten your venturesome vibe and smart style. With this elegantly pared-down, hard-wearing watch, you'll be at the top of your game, the summit of durability, and the peak of worldliness.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eYou'll never need to baby this watch's Miyota Japanese movement. It's a high-performance, durable machine. Focus on enjoying your life, not on protecting your watch. This beauty can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer from summit to sea, this watch isn't just along for the ride; it's leading the charge. With the Apex, you're wearing a reminder of determination, strength, and the adventures you've tackled. No matter where your next thrill awaits—carving powder, catching waves, or coming together with friends—you'll have the perfect partner on your wrist, a symbol of everything you've conquered and all that's still to come. Wear it with the pride of an apex predator.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Black_Silver_Specs.png?v=1671224415\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04942-2.jpg?v=1671222068\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":43853360169183,"sku":"AX-104-BL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":43853360201951,"sku":"AX-104-CL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43853360234719,"sku":"AX-104-TL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43853360267487,"sku":"AX-104-BN","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43853360300255,"sku":"AX-104-GN","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexBlackSilverBlackLeatherFront.png?v=1671146367"},{"product_id":"apex-gold","title":"Apex (Gold) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it an ideal companion for your wettest adventures. Make epic water plans, and take Apex along for the ride. Surfing, kayaking, distance swimming, or whatever your hydro-loving heart pleases–this watch is ready. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water as snow, this timepiece can go with you to the summit of your favorite slopes. And should you catch an edge on the way down, no problem. The hardened mineral crystal is tough enough to shake off any unexpected snow gymnastics, emerging unharmed. That's more than you might be able to say for your knees and skis. But we believe that scars make stories–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away any wipeout stories before you can tell them yourself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch made to withstand your most incredible adventures, but we didn't sacrifice on style. Its 46mm case demands attention and respect. Apex's oversized good looks are to make you stand out when you're romping, relaxing, or recovering in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you want the gold standard of analog sports watches, consider the Apex Gold Edition. On top of this watch's robust stainless steel core, we've added a golden finish. It adds richness to the timepiece, but thanks to the rugged design and uncomplicated dial, you won't look like you are trying too hard to impress. The Gold Edition is just effortless sophistication. Pair that with the strap of your choice. You can lean into the earthy tones of the gold with one of our warm-hued genuine leather options. Or add contrast and cool off the gold with black leather or a black or gray double-layered nylon version. With this watch on your wrist, your reputation on the street, at the mountain, or in the office will be as good as gold.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once sleek and rough, this is the watch of a top dog. Bald Eagles, Tigers, and Grizzly Bears are all apex predators, meaning they have no natural predatory threats. With the Apex watch as part of your look, you'll feel there's no threat to your legendary look and confident charisma. You'll be at the top of your game, the summit of durability, and the height of sophistication when you've got this elegantly pared-down, hard-wearing watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's impressive Miyota Japanese movement keeps precision time without being delicate. You don't need to baby this high-performance, durable movement. Spend your energy on your adventures and friends, not protecting your watch. This monster movement can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch isn't just along for the ride; it's leading the charge. With the Apex, you're wearing a reminder of resilience, grit, and the battles you've faced and won. No matter where your next thrill awaits—PRing, plunging down mountains, or pressing hard at the office—you'll have the perfect partner on your wrist. Apex helps you rise to the pinnacle of your life.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Gold_Specs.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04963-2.jpg?v=1671223825\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Chocolate Leather","offer_id":43853360922847,"sku":"AX-105-CL","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43853360955615,"sku":"AX-105-TL","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Black Leather","offer_id":43853368393951,"sku":"AX-105-BL","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43853368426719,"sku":"AX-105-BN","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43853368459487,"sku":"AX-105-GN","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexGoldChocolateLeatherFont.png?v=1671044487"},{"product_id":"apex-thin-red-line-edition-black","title":"Apex Firefighter Edition (Black) Watch","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Apex - top of the line in form and function. This watch looks tough and sleek all at once, giving you a style advantage. Sleek stainless steel construction houses a powerful Miyota Japanese Movement, 3 hands quartz, and a simplistic yet stylish dial. This timepiece will no doubt put you at the \"top of the food chain\"! Choose your band option with either genuine leather or double layered nylon - available in multiple colors!\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":43853663731935,"sku":"AX-TRL-BL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":43853663764703,"sku":"AX-TRL-CL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43853663797471,"sku":"AX-TRL-TL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43853663830239,"sku":"AX-TRL-BN","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43853663863007,"sku":"AX-TRL-GN","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexTRLBlackLeatherFront.png?v=1671062043"},{"product_id":"apex-police-black","title":"Apex Police Edition (Black) Watch","description":"\u003cdiv class=\"prod-desc\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect partner for your wettest adventures. Splashing, swimming, or submerging for hours–Apex can handle it. This watch is almost as rugged as you are.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water fluffy and white, this timepiece can take you to the summit of your favorite slopes. If you happen to wipe out trying a super gnar trick, you only have to worry about your gear and your knees, not your timepiece. The hardened mineral crystal is tough enough to shake off mishaps and emerge unscathed. That's more than you might be able to say for your board or your face. But what's an epic adventure without a few scars? As long as they aren't on your watch they make for great stories. Thanks to Apex's stainless steel construction, it won't give away your epic accidents.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch that is tough enough to be your companion on your biggest, baddest adventures, but it doesn't sacrifice style. Its impressive 46mm face is hard to miss and even harder to ignore. With this behemoth beauty, you'll stand out on your snowboard, in the boardroom, or anywhere else you roam.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eStand behind the men and women in blue with the Apex Police Edition. The watch's dial proudly displays the unmistakable grayscale flag with one majestic blue stripe, representing those who protect and serve. We let the flag take center stage, surrounding it with subtle black accents that don't detract from its symbolism. Simple, poignant, and powerful–this watch is so much more than just a timekeeper. It's a message about what you value and who you back.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once rugged and elegant, this timepiece should be worn by the top dog. Great White sharks, Bald Eagles, and Orcas are all apex predators, meaning they have no natural predatory threats. Armed with your Apex timepiece, you'll feel there's no threat to your charismatic confidence and smart style. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this hard-wearing, elegantly simple watch as your adventure companion.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThis timepiece's superb Miyota Japanese movement keeps precision through the roughest adventures. This high-performance, formidable movement lets you focus on your adventures and appetites, not on protecting your watch. This beast will fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. With this wristwatch, you're wearing a reminder of dedication, service, and the battles you've conquered, both physical and mental. No matter where your next thrill awaits—whether carving powder, catching waves, or just coasting at the bar with your buddies —you'll have the perfect partner on your wrist, a symbol of protecting, servicing, and enjoying life along the way.\u003c\/p\u003e\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":43853676576991,"sku":"AX-TBL-BL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":43853676609759,"sku":"AX-TBL-CL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43853676642527,"sku":"AX-TBL-TL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43853676675295,"sku":"AX-TBL-BN","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43853676708063,"sku":"AX-TBL-GN","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexTBLBlackLeatherFront.png?v=1671062271"},{"product_id":"apex-no-retreat-edition-black","title":"Apex No Retreat Edition (Black) Watch","description":"\u003cdiv class=\"prod-desc\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex has 5 ATM water resistance. That means it is a perfect companion for any water-based adventure you can dream up. Splashing, swimming, or submerging for hours–Apex can handle it. This timepiece is almost as tough as you are.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer to play in icy, white H₂O, this timepiece is ideal for the summit of your favorite slopes. And should you wipe out when making first tracks in epic snow? No worries. The hardened mineral crystal is tough enough to shake off any sick tumbles without so much as a scratch. That's more than you might be able to say for your board and your pride. But what's a great adventure without a few scars? (As long as they aren't on your watch.) Thanks to Apex's stainless steel construction, you can tell your dramatic slope story instead of having your watch give it away.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch tough enough to be your companion on the most incredible adventures, but we didn't sacrifice on style. Its impressive 46mm face is hard to miss and even harder to ignore. You and your timepiece will stand out from mountain tops to meeting rooms and everywhere in between.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eTough, sleek, and proud: the Apex No-Retreat Edition is for men as strong and unapologetic as the country Ol' Glory represents. The American flag image is surrounded by the watch's signature thick case, which creates a dramatic frame for the stars and stripes. And because this is the land of opportunity, you can pair your Apex with the strap of your choice. We have multiple color options in genuine leather and double-layer nylon so you can achieve the perfect look to fit your vibe. Make a bold statement about what you value by sporting this Apex No-Retreat Edition timepiece.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eBoth tough and sophisticated, Apex should be worn by the top dog. Great White sharks, Tigers, and Lions are all apex predators, meaning they have no natural predatory threats. With the Apex wristwatch on your arm, you'll feel there's no threat to your ability to demand attention and respect. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this elegantly simple, hard-wearing watch with you on your adventures.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's remarkable Miyota Japanese movement keeps precision time without needing to be coddled. This is a high-performance, durable movement. Focus on your adventures or living your life, not protecting your watch. This monster can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch can keep up with any adventure. With the Apex, you're wearing a reminder of American greatness, determination, and the battles you've conquered, both physical and mental. No matter where your next thrill awaits, you'll have the perfect partner on your wrist, a symbol of unity, adventure, and love for the place you call home. Wear it with the pride of an apex predator.\u003c\/p\u003e\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":43855523479775,"sku":"AX-NR-BL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":43855523512543,"sku":"AX-NR-CL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43855523545311,"sku":"AX-NR-TL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43855523578079,"sku":"AX-NR-BN","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43855523610847,"sku":"AX-NR-GN","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexNoRetreatBlackLeatherFront.png?v=1671123550"},{"product_id":"apex-gold-black","title":"Apex (Gold\/Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eApex's 5 ATM water resistance makes it a perfect companion for water-based adventures. Surf, sand, sun, or something else–this watch is ready. If you can handle it, this watch can, too.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIf you'd rather play in powdery, frozen flakes, this timepiece can take you to the summit of your favorite slopes. You don't need to worry about your Apex watch if you catch an edge while hot dogging. The hardened mineral crystal is strong enough to shake off tumbles and bumps and come out unharmed. That's more than you might be able to say for your skis and dignity. We believe the best adventures come with some scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't tell the tales of your wipeouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eApex is an analog sports watch made to withstand your most challenging undertakings, but we didn't sacrifice on style. Its statement-making 46mm face is hard to miss and even harder to ignore. You'll turn heads whether you're roaming, relaxing, or recovering in the lodge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThe Apex Gold-Black Edition pairs rich, elegant gold with sexy, moody black. The watch's signature thick case and simple dial in gold pairs with the black hands and dial details. This colorway adds a masculine sophistication to the timepiece.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis edition of the Apex looks fantastic with any of the available band options. You can play up the warm tones of the gold with a genuine leather band in the color of your choice. Or, add an industrial, military vibe with a double-layered nylon band in black or gray. No matter what you choose to strap this masterpiece to your wrist with, you can confidently show off this gorgeous analog sports watch in the Gold-Black Edition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eBoth rugged and sleek, this timepiece should be worn by the top dog. Lions, Great White sharks, and Grizzly Bears are all apex predators, meaning they have no natural predatory threats. With Apex on your arm, you'll feel no threat to your enviable, effortless style. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this elegantly pared-down, hard-wearing watch along for the ride.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis watch's extraordinary Miyota Japanese movement keeps precision time without being precious. You'll never need to baby this high-performance, durable movement. Focus on finding adventure, not on protecting your watch. This apex predator can fend for itself.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Conquer land, sea, and summit with style and confidence. With the Apex, you're wearing a reminder of persistence, adventure, and the battles you've conquered, both physical and mental. No matter where your next thrill awaits—carving powder, catching waves, or just coasting and enjoying the ride —you'll have the ideal partner on your wrist, a symbol of grit, reliability, and strength. Summit life with Apex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Gold_Black_Specs.png?v=1671223814\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":43855954247903,"sku":"AX-106-BL","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":43855954182367,"sku":"AX-106-CL","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":43855954215135,"sku":"AX-106-TL","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":43855954280671,"sku":"AX-106-BN","price":380.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":43855954313439,"sku":"AX-106-GN","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/products\/ApexGoldBlackBlackLeatherFront.png?v=1671215366"},{"product_id":"apex-freedom-edition-silver-watch","title":"Apex Freedom Edition (Silver) Watch","description":"\u003cdiv class=\"prod-desc\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex has 5 ATM water resistance. That means it's a perfect companion for all your water adventures. If you want to bring your board to an epic break, perfect your parasailing tricks, or train for a triathlon, this watch is up for it. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer to play in frozen, powdery water, this watch can take you to help you summit new slopes. If you happen to ragdoll down a double black diamond, you only have to worry about your gear and your knees, not your timepiece. The hardened mineral crystal is strong enough to shake off any unexpected trips to the depths of the snow, emerging unscathed. That's more than you might be able to say for your skis and pride. The best adventures often come with a few scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your epic wipeout stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch tough enough to be your companion on your biggest adventures, but it doesn't sacrifice on style. Its oversized 46mm face is hard to miss and even harder to ignore. Apex's bold look will help you stand out during mountain maneuvers, merrymaking, or Monday meetings.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's Freedom Edition lets you show off your American pride. We left the flag's image on the dial in full red, white, and blue glory. That allows it to stand out and make a statement. There's no need to be subtle or apologetic about your feelings toward the U.S.of A. We framed the flag-themed face in Apex's substantial, stainless steel case for an additional dose of toughness and indomitable spirit.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAnd what would the land of the free be if you weren't free to customize the look of this watch? We have band options in genuine leather and double-layered nylon, both of which are available in multiple colors. If you don't want to choose, grab more than one. The Apex Freedom Edition can be whatever you want it to be. Isn't that the American Dream?\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once elegant and tough, this timepiece should be worn by the top dog. Burmese Pythons, Lions, and Great White Sharks are all apex predators because they have no natural predatory threats. When you wear your Apex, you'll feel there's no threat to your smart style and versatile vibe. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this elegant, tough watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThis wristwatch's covetable Miyota Japanese movement keeps precision time without being precious. Focus on your adventures or your friends, not on protecting your watch. This high-performance, reliable beauty can take care of itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex is ready to tag along. With this attention-grabbing watch, you're wearing a reminder of patriotism, pride, and the battles you've won. No matter where your next thrill awaits—whether catching waves, carving powder, or just catching fireworks on the 4th—you'll have the perfect partner on your wrist, a symbol of unity, respect, and independence. Wear it with the confidence of an apex predator.\u003c\/p\u003e\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":45371728691423,"sku":"AX-FR-BL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Leather","offer_id":45371728724191,"sku":"AX-FR-CL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Tan Leather","offer_id":45371728756959,"sku":"AX-FR-TL","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Black Nylon","offer_id":45371728789727,"sku":"AX-FR-BN","price":360.0,"currency_code":"USD","in_stock":true},{"title":"Gray Nylon","offer_id":45371728822495,"sku":"AX-FR-GN","price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/ApexFreedomBlackLeatherFront.png?v=1713213028"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/collections\/Holiday_2026_website_banner_collection_apex_hour.png?v=1792171786","url":"https:\/\/rockwelltime.com\/collections\/apex.oembed","provider":"Rockwell Time","version":"1.0","type":"link"}