Now with Rockwell Fit Technology™, the Coliseum is designed to take gladiator-level use and abuse while tracking steps and calories burned.

The Coliseum is a durable multifunction digital timepiece featuring: dual time zone, chronograph (with 50-lap memory), countdown timer, 8 alarms, and live step-counter / activity tracker. The Coliseum boasts unmatched styling and comfort, complimented by our unique, stadium-style double bezel to help protect the lens from dings and scratches. The Coliseum also offers a CradleFit™ bracelet with a proprietary Prismatic Cell dorsal texture for ultimate comfort and performance.

The Coliseum is perfect for action sports, fitness training, or going out on the town. Available in a diverse array of colors and patterns. You simply can't go wrong with the Coliseum. CLICK HERE FOR MANUAL

The Apollo has landed. The Apollo blends a classic style with new contemporary details for one our our “illest” watches to date. Each Apollo features a three-hand Japanese quartz movement with date and day indicator dials. The band is either made of genuine fine grain Italian leather or Adaptech™ silicone for a smooth, comfortable fit. Classy, casual, or somewhere in-between, the Apollo is quickly becoming a fan favorite everywhere we go.

The watch that put us on the map. The 50mm, or as it has become better known, the “50 Round”, is a true Rockwell original. A fan favorite from the beginning — and not for the faint of heart, this watch weighs in at almost a full-pound and features a precision designed 3-hand Swiss movement. The 50mm is a chameleon of sorts adding punch to whoever wears it. It’s athletic, sophisticated and is commonly called “the illest”. The unmatched interior craftsmanship is luxuriously wrapped in a stainless steel body with: smooth ceramic details, a beautiful sapphire crystal lens, and a plated Continuum™ bracelet, which maintains a sleek continuity around the curvature of your wrist with a Duraframe™ butterfly closure. You simply can’t go wrong with the 50mm.

Recognizable from a mile away, the 50mm2, or “50 Square” as it has commonly known, is overflowing with a unique style only dreamt up at Rockwell. It's hard to find a better aesthetics, performance and girth anywhere. The 50 Square runs 50mm x 50mm in case dimension, is crafted from durable solid stainless steel, features a detailed Ronda Swiss 762 movement, and comes together with and a Continuum™ bracelet, which maintains a sleek continuity around the curvature of your wrist with a Duraframe™ butterfly closure. Simply stated, the 50mm is a killer watch, and with prices starting as low as $300, a big bang for your buck.

Recognizable from a mile away, the 50mm2, or “50 Square” as it has commonly known, is overflowing with a unique style only dreamt up at Rockwell. It's hard to find a better aesthetics, performance and girth anywhere. The 50 Square runs 50mm x 50mm in case dimension, is crafted from durable solid stainless steel, features a detailed Ronda Swiss 762 movement, and comes together with and a Continuum™ bracelet, which maintains a sleek continuity around the curvature of your wrist with a Duraframe™ butterfly closure. Simply stated, the 50mm is a killer watch, and with prices starting as low as $300, a big bang for your buck.

Recognizable from a mile away, the 50mm2, or “50 Square” as it has commonly known, is overflowing with a unique style only dreamt up at Rockwell. It's hard to find a better aesthetics, performance and girth anywhere. The 50 Square runs 50mm x 50mm in case dimension, is crafted from durable solid stainless steel, features a detailed Ronda Swiss 762 movement, and comes together with and a Continuum™ bracelet, which maintains a sleek continuity around the curvature of your wrist with a Duraframe™ butterfly closure. Simply stated, the 50mm is a killer watch, and with prices starting as low as $300, a big bang for your buck.