Digital Watches

Did you know that the first digital watch, which made its debut in 1972, sold for a whopping $2,100? That would be an impressive price tag now, but back then it was equivalent to over $12,000. That’s an expensive accessory. However, this sought-after innovation quickly became accessible to the average Joe. Soon, you could find digital watches in high-end watch shops, department stores, and even cereal boxes.

When digital time telling entered the scene, the game changed forever. Not only did this new timepiece boast futuristic technology rather than old-school mechanics, it also allowed for a wide variety of feature possibilities. Digital watchmakers of the ‘70s and ‘80s had a heyday coming up with inventive ways to tell time. Some featured calculator functions, while others even had miniature versions of popular Nintendo games, like the infamous Super Mario Bros. Talk about a watch that has it all, right?

Digital watches made time telling faster and easier than ever with a battery-powered display of Arabic numbers, rather than a watch face with revolving hands. These displays have traditionally used LCD (liquid crystal display) or LED (light emitting diode) technology, though LED is the most popular choice among manufacturers today.

The Digital Difference

For those who live life in the fast lane or on the edge, a sturdy digital watch is often the tool of choice. We get it—you don’t always have time to decipher a traditional watch face. For many, the precision and down-to-the-second accuracy of digital time is crucial to their work and activities. Watch-wearers who go digital often do so out of a desire for increased durability and functionality.

Digital watches are often cased in exceptionally sturdy materials, such as acrylonitrile butadiene styrene (ABS), polyurethane (PU), or stainless steel. These guys are tough and built to last. Additionally, they can offer a wide range of features to fit just about any and every lifestyle and activity. A digital sports watch could come with functions like step counters, burned calorie trackers, heart rate monitors, distance trackers, chronographs and lap/split options. A waterproof digital watch is a must for those involved in water sports (or who work up a substantial sweat at the gym). Meanwhile, a digital tactical watch might come equipped with dual time zone functions, multiple alarm capability, additional activity trackers, and rock-solid construction.

When compared with the more delicate, hand-crafted mechanics of traditional analog or automatic watches, digital watches can’t be beat in the durability and performance arenas. These watches are tough as nails, much like the adventurers who wear them.

Why We Love Them

1. Durability

Durability is the number one reason people choose to go digital, and it’s the reason we’ve worked hard to craft a digital waterproof watch that can withstand copious amounts of wear and tear.

2. Accuracy

Thanks to their electronic technology, digital watches are known for their precision timekeeping. Unlike analog watches which are prone to user error, these watches are accurate to the millisecond without the need for winding and rewinding.

3. Easy-to-Read

Those of us who live life in the fast lane need a watch we can read at a glance. You might not always have time to count the Roman numerals from one to twelve in order to find the time, which makes the digital display a time-saver.

4. Functions

Technology has allowed a nearly endless amount of possibilities for watch functions. While analog timepieces are limited to their mechanics, digital watches house tiny computers that can be programmed to do just about anything. Features like calorie trackers, step counters, heart rate monitors, and sleep analysis make digital watches more than just a tool for telling time.

5. Reliability

The increased durability and water, weather, and shock resistance make a digital sports watch one you can rely on. Besides that, the lithium batteries found in most digital watches last longer than those found in automatic and quartz movement watches, so you won’t have to worry about frequent battery replacements.

6. Cost Effectiveness

Don’t get us wrong, we love the handcrafted, delicate mechanics of traditional watches. However, small-batch analog watches can cost a pretty penny. The technology and materials used to build a digital watch are easier and less expensive to produce, making the cost of a digital watch significantly lower than their classic counterparts.

7. Style

Here at Rockwell Time, we don’t stop at function, we combine it with fashion. A digital watch doesn’t have to look like a ‘90s accessory that forgot to come back in style. Our digital watches are sleek. They’re sexy. And they come in a variety of styles, designs, and colors to ensure there’s something for everyone. They’re the perfect combo of convenience and class, which means you can wear it from the gym to that super fancy dinner party, and everywhere in between.

Our Digital Products

At Rockwell Time, we’re proud to offer an impressive lineup of digital watches. Created by watch-wearers with a need for a truly reliable tool, our digital timepieces have been tested and tested again to ensure exceptional endurance and performance. They’re rough and tough, and yet totally cool and classy.

Digital Sports Watches for Men

Shopping for a digital sports watch for men can be quite the undertaking. One web search will land you a boatload of overwhelming options. Where do you even begin? Here at Rockwell Time we do our best to take the fuss out of shopping for a digital sports watch for men. Rather than giving you a thousand and one options to sift through until they all start to look the same, we’ve honed our digital watchmaking craft to a few killer models.

The Coliseum Fit™ and Forum

Built with a strength that would rival Hercules himself, the Coliseum digital watch is unrivaled in its reliability. Our acrylonitrile butadiene styrene/polyurethane construction paired with a sturdy PMMA lens on a 49mm face give this timepiece the durability needed to accompany you on your craziest adventures. Featuring 10 ATM water resistance, a long-lasting lithium battery, and a powerfully sexy double bezel inspired by the Roman Coliseum itself, this digital tactical watch is ready for anything.

The Coliseum comes equipped with a dual time zone function, chronograph with 50-lap memory, eight alarms, a countdown timer, live step counter, and activity tracker. Whether you’re sporting it on a cross-country track or in a high-rise office with a view, this handy-dandy tool has got your back.

If you’re on the hunt for a watch that looks as good as it runs, the Coliseum has a style for everyone. This diverse digital waterproof watch comes in our Classic Edition, as well as Assault, Freedom, First Responder, Military, America and Special Editions, giving digital watch hunters over 70 colors and designs to choose from. Not only that, Rockwell Time is also proud to feature unique collaborations with athletes and organizations within our Coliseum line.

The Coliseum Fit is big. It’s bold. It’s legendary. But if you prefer something a little more sleek and slim, look no further than the Coliseum Forum. Packed with all the features, stunning design, and innovative technology of the Coliseum Fit, the Forum’s 37mm face is 30 percent smaller than its sister watch’s 49mm. It’s small, but trust us, it’s still mighty. While the Forum offers many of the same designs and colors of the Coliseum Fit, we’ve also created some rad designs specific to this model, so be sure to give them a gander.

The Iron Rider

Calling all hunters, fishermen, skiers, snowboarders, hikers, and just plain like-to-get-lost-in-the-great-outdoors people. Our Godfrey Iron Rider 2.0 harnesses the ruggedness of the wilderness with its officially licensed RealTree Xtra camouflage pattern. We collaborated with outdoor gurus to hone the build and functions of this husky timepiece, which now boasts upgraded ABC (altimeter, barometer, and compass) features along with regular digital watch functions.

Hikers, skiers, and snowboarders love the Iron Rider for its ability to alert you once you’ve reached a specific height and keep track of your vertical. The Swiss sensor allows for unmatched precision and accuracy, while the ABS/PU construction keeps this digital waterproof watch protected from nearly every level of wear, tear, and abuse. And even though it’s cloaked in camouflage, it still can’t help being an eye-catching, statement-making masterpiece.

Game Face Watch

The Game Face was built for the fitness junkies. Its oversized display provides easy access to workout-related specs. And trust us, this one comes with all the bells and whistles. Not only does the Game Face feature time, date, and alarms, it also boasts a calorie and fat burnt tracker, stopwatch with lap memory, workout info storage. And for those who require more advanced health tracking, it also monitors heart rate zone, sending an audible alert after too much time outside a specified heart rate zone, and recording time in zone.

This sporty piece comes in a bold, two-tone design with an ultra-comfortable wrist band and even includes a telemetry heart rate chest strap for precise health and fitness-related data.

Digital Sports Watches for Women

If you’re in the market for a digital sports watch for women, we have some designs we think you’ll adore. While each digital sports watch can be worn by men and women alike, many women prefer the more sleek and slender look of the Coliseum Forum. This line of Rockwell watches features colors and designs that speak to both the beauty and strength of the female wearer. Whether you need a waterproof digital watch to accompany you on wild adventures, a digital tactical watch to wear on the job, or a reliable fitness tool to help out in the gym, the Coliseum Forum is the perfect accessory.

How to Find the Best Digital Watch for You

If you’re hunting for a digital watch, there are a few key things to consider before making that purchase.

1. Set Your Budget

Take some time to determine how much you’d be comfortable spending on a new watch. Keep in mind that while you can find a fast fashion accessory at a wicked cheap price, you probably won’t find the durability and longevity you’re looking for. A high-end digital watch may cost a bit more upfront, but you’ll soon find that it’s a worthwhile investment. And you won’t have to replace it next week.

2. Determine Which Functions Fit Your Lifestyle

While digital watches can come with a lot of super sick features, some of them might not be for you. Think about the activities and responsibilities you regularly participate in and determine which functions would be most beneficial and helpful for you.

If you enjoy swimming laps as part of your exercise routine, a waterproof digital watch with exceptional water resistance is key. If your job keeps you out in the elements and you need something that can handle getting knocked around, look no further than a digital tactical watch. Different types of digital watches will come with different features and functions, so make sure you choose one that will fit your lifestyle.

3. Nail Down Your Style

Digital watches might be built for convenience, but that doesn’t mean that style has to fall by the wayside. When deciding which look is right for you, you should first consider size. Some people love the bold statement of a larger watch face, while others prefer a more slender look. You’ll also want to consider a color and design that will best complement your everyday wardrobe.

Finally, consider choosing a watch that is personal to your lifestyle, career, or passions. For example, if you or someone you love serves or has served in the Armed Forces, a digital watch branded with the emblem of your branch of choice is the perfect way to show your pride and patriotism.

The Rockwell Promise

Here at Rockwell Time, we have the utmost faith in our products, because we’ve tested them rigorously. That’s why we offer one of the most generous warranties in the industry. If your watch experiences any manufacturing defects within the first two years after purchase, we will replace the product free of charge. But that’s not all. If you decide you’d like to upgrade your product to a newer version, we’ll cover 70% of the total price, which means you’ll only pay 30% for a new product.