Cracking the Color Code: The Psychology Behind Different Watch Colors

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Psychology Behind Different Watch Colors

If you ever owned one of those coveted mood rings in the early 2000s you know that there’s some kind of connection between color and psychology. Colors tell a story. They give an impression, whether intentional or unintentional. The colors you choose to wear can say a lot about your unique style and personality.

Watches are also an expression of who you are and what makes you tick (pun completely intended). So, it’s no surprise that the color of your watch can send an impactful message.

If you’re wondering what your watch color says about you and how to harness the power of color psychology and use it to your advantage, read on.


As you might have guessed, gold implies the highest level of luxury. It tells the beholder that its wearer appreciates tradition and the finer things in life. If you don a gold watch, you’re ok with being noticed. You’re most likely an extrovert and are unashamed in your pursuit to better yourself and your quality of life. You know who you are and are not easily influenced by fleeting trends.


If gold is for the extroverts, silver is for the more introverted folks. You value class, modesty, and sophistication. You’ve got an eye for style but don’t need to cause a scene. A silver and stainless steel watch can also indicate professionalism and conservatism–both noteworthy traits.


If you prefer to rock a black sports watch, you’re probably someone who exudes confidence, strength, and a no-nonsense kind of attitude. Just like your watch’s functions, you mean business and you’re here to get the job done.


Your gunmetal hued watch is a testament to your unique sense of style. You don’t mind breaking the mold, and while you have a sophisticated flair, you also mean business. With this accessory you could be found anywhere from a business meeting with high-ranking executives or forging your own path through rugged terrain.


White suggests innocence. Purity. Goodness. So, it might not come as a shock to learn that it’s a favorite color among the ladies. White women's watches give off a simple, sophisticated, and eye-catching elegance. They’re perfect for those with a positive, glass-half-full outlook on life.


Red is a complicated color. For some, it signifies love. For others, it can be seen as something a bit more sinister and powerful (Game of Thrones’ infamous “Red Wedding” is partly to blame for that). But when it comes to color psychology, the color red is most commonly associated with passion, strength, boldness, courage, and energetic determination.


If you find yourself sporting an orange watch, you can bet you’re one-of-a-kind. You’re fun, spontaneous, and you march to the beat of your own drum without caring what others think. You exude optimism and love finding creative and unique ways to express yourself. You’re you, and you’re not afraid to show it.


If a smile were a color, it would be the color yellow. This color beams with joy and optimism. It’s bright, carefree, and bubbly. Even on the coldest of days, yellow brings you back to sunshine and sunflowers. But be warned, it’s impossible to be in a bad mood while wearing a yellow watch.


The color green is most commonly associated with nature and growth. A green-watch-wearer is grounded, down-to-earth, nurturing, and reliable. You possess a love and appreciation for the outdoors and seek a harmonious, balanced life.


The color blue can remind us of the stability of the sky or the gentle strength of the ocean. A blue watch can signify your quiet confidence in the face of storms. You’re loyal, dependable, and know how to keep your composure. And, chances are, you like to take long walks on the beach.


Purple is another rare color, especially when it comes to watches. This color is associated with regal sophistication, spirituality, and emotional balance. In addition, your purple watch might allude to a sense of intrigue and mystery. Wearing the color purple tells others that you’re confident in who you are. You’re creative, unique, and give deep consideration to those around you.


If the first thing that came to your mind was a blonde-haired, blue-eyed, plastic doll in a fashionable dress and sky-high stilettos, don’t worry, you’re not alone. A pink watch is sure to bring out your inner Elle Woods. You’re light-hearted, fashion-forward, and playful. This vibrant hue is also associated with femininity, affection, empathy, and confidence.


Brown watches often feature leather. This warm color gives off an organic, down-to-earth vibe. It can signify that you are approachable, reliable, and grounded. In the form of leather this color implies a timeless elegance. Your brown watch says that you are smart, resourceful, and wouldn’t mind a cozy weekend nestled in a cozy cabin in the woods with your favorite book.

It’s All About You

A watch is so much more than a utilitarian time-telling device. Its style and color are an extension of your personality. The watch you choose says a lot about who you are and what is important to you. That’s why we offer a wide selection of unique and durable timepieces. Only you can decide which one is the perfect one for you.


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