Custom Watches for New Wave - The 40MM2

Sophistication and sleek beauty come together in this custom watch by Rockwell Time. Its distinctly modern square shape and refreshingly traditional face combine to make this watch a one-of-a-kind, eye-catching timepiece. And at 40mm, this watch is never subtle about proclaiming the suave masculinity of the man whose wrist it adorns.

As the name so aptly suggests, the 40mm2 features a substantial 316L stainless steel case measuring 40mm in both directions—a perfect square. The matching Continuum™ Bracelet with DuraFrame™ Butterfly Closure measures 33mm and blends seamlessly with the case, giving the watch a cohesive and elegant look. Although it lacks the bright colors of many other watches, this timepiece was not made to work behind the scenes. Subtlety is not its strong suit.

Behind the beautiful face of this elegant and precise watch is a hard-working Swiss Ronda Caliber 3-hand movement backed by Rockwell’s unique 2-year manufacturer’s warranty. With one jewel, this trusty custom watch is both classy and hard-wearing. Perfectly matched for your winning battles in the boardroom and dazzling dates on the town. This bold wristwear is powered by a lithium battery and is known for keeping time. Forget the Joneses; just try to keep up with this punctual partner.

With water resistance up to 5 ATM, the 40mm2 is the perfect companion for any adventure. Whether skiing across the lake behind a boat or cruising the Caribbean with your crew, whether your walk along the beach turns into an impromptu sim or a romantic sunset, your watch is ready for the salt, sand, and sea. It offers both durability and reliability in any conditions.

Designed for New Wave, this custom silver version of the 40mm2 is a showstopper. The upper half of the face displays the words “New Wave” in bold block letters in various shades of blue. A wave adorns the letter A. Rockwell Time is proudly shown on the lower half of the face in a subtle silver, with the Rockwell logo taking its place at the 12 o’clock position. This 40mm2 boldly proclaims to whom it belongs while remaining true to its Rockwell Time roots. For those who like a watch that does more than tell time, this custom wristwatch is a cut above. Why be subtle when you can wear your story on your wrist and look so good in the process? Custom watches from Rockwell tell more than time; they tell a custom story.